Archives For Marketing

A few years ago I had a self-hosted pop culture blog that later became the inspiration for the creative marketing firm that my wife and I started. After some dreaming and reviewing my passion for blogging this type of content, I really wanted to get the old gang back together! I’m beyond excited to be partnering with Tim Engstrom again to bring this project back to life.  I’ve attached a rather recent cartoon he created for me below.

More about this in the weeks to come, but for now, checkout http://threethirtypm.tumblr.com !

-Jim G

The Return of the Blog #threethirtypm #330pm

 

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[Photo by Jim Gray, me]

I’m not sure about you but for me writing stuff down like this blog post takes a lot of effort. I’m more of a offline person. I like real life conversations with people in person. Old school face to face. I have  the privilege of a home office; owning my own company, etc.

My friends who know me well expect me to call. I’m also a phone guy. You might find this hard to believe, but I get sick of texting, emailing, etc. I just think we have become such a walled culture. But that’s opinion. I also think that in order to get work done, you need to turn off the distractions. But I also need the interaction of others. It’s fun or cool to act lone-rangerish , but it comes with a high price.

Enough of that…allow me to get to what brought you here…the headline. Here’s my sales pitch to a potential client:

“Now you know that I exist.” 

I have always been highly relational in business. I’m also a bit of an introvert, so the hard sell is not interesting at all. That does not mean that I am not clear on what I do, how I do it, what the price is, etc. It’s good to be thorough. I learned a long time ago that if you are already good at what you do, you shouldn’t have to hard sell. You tell the story and allow the other person to get to know you and make a decision. My normal tactics are:

1- Establish contact: you might be introduced by a friend via email or meet at an event.

2-Research: Find out something about who the person is you are meeting with.

3-Print: Bring a piece of paper with something on it that they can take with them. It might even be a proposal.

4-Direct: Shake hands, look them directly in the eyes and greet them.

5-Listen: Ask questions and learn their story.

6-Story: Tell your tale. I have a lot of different stories from companies I have worked with and projects. You don’t have to tell your life-story. Keep it short. Go with your overall theme. Be conscious of time.

7-The End: Stay on schedule for the meeting. Ask for their business. Keep it simple “I’d love to explore how we could work together.”

8-Follow-up: Send them an email with ideas.

9-Release: I’ve learned to let some go and others require pursuing. Be smart and know when to let it go. This is the hardest step. Sometimes it’s easier to let it go and move on, and them other times you need to keep following-up.

I hope this helps you.

opening

 

One of my marketing agency clients is looking for a sales and marketing representative. This position is working with an young and dynamic ministry based in Colorado. If you are interested in pop culture, faith, church, education, apologetics, social media, and technology…this might be a good fit for you!

Here is the gist of the job description:

Key Responsibilities:
 Sell school programs to Christian schools and churches nationwide.
 Manage customer relations.
 Network with existing partners to progress the mission.
 Act as an advocate for Christian youth in giving them tools to help defend their faith; work
to end the epidemic of young people walking away from their faith.
 Leverage champions in a market; ask for referrals on every event.
 Create and build momentum in an area by hosting preview events.
 Generate leads through initiative, persistence, and hard work.
 Aggressively close comprehensive programming solutions to schools based on their needs
and budgetary constraints.
 Schedule Keynote, Preview, and Breakout opportunities located in the regions.
 Work with CRM software to manage a database of lead and customer relationships.
 Handle incoming leads and inquiries into our programs; create cold leads and opportunities
through creative methods.
 Support other projects as directed by management.

Key Competencies:
 Demonstrates an ongoing walk with Jesus.
 Successful sales experience.
 Proficient in Microsoft Office products, preferred knowledge of SalesForce, Bombbomb.
 Excellent ability to communicate with supreme organizational skills.
 Knowledge of the faith-based educational system preferred.
 Highly motivated self-starter who takes initiative with minimal supervision.
 Displays the qualities of kindness and compassion when dealing with all constituents.
 Adheres to company’s 5 Core Values (loyalty, accountability, initiative, greatness,
community)

Click here for the full job description via Dropbox. 

Email me for more information jim at jimgrayonline dot com.

Realization

August 1, 2014 — Leave a comment

This is a stick-up!  #mextures #vscocam #selfie

Realization: Getting paid to daily managing over 500,00 Facebook users…is a crazy number, for me personally. That doesn’t include campaigns I’ve worked on in the past year for other clients. I’m sure there are people out there doing more. But if you consider the fact that in November of 2008 I was laid off from my job as a branch manager for a wholesale plumbing supply company. It’s awesome to look at our histories to see what God has done.

New Blog Redesign

March 1, 2014 — Leave a comment

jgwindow2

 

I spent some time this morning redesigning my blog. I used a WordPress theme called Standard theme (now owned by WooThemes). I really wanted my logo and social media icons to be the same color and and similar in size. I like how you can see a description under my personal photo. My latest headshot was provided by Reagan Thomson Photography.

Last Thursday I was at a conference in Denver and a friend mentioned that it was the first time he had seen me not wearing a hat. Yes, it is true, I have put the hats aside for now.