Archives For digital marketing

I was so impressed with how Disney marketed the new “Pirates of the Caribbean” movie by bringing in Johnny Depp to be live inside of the actual Pirates of the Caribbean ride.

Continue Reading...


August 1, 2014 — Leave a comment

This is a stick-up!  #mextures #vscocam #selfie

Realization: Getting paid to daily managing over 500,00 Facebook users…is a crazy number, for me personally. That doesn’t include campaigns I’ve worked on in the past year for other clients. I’m sure there are people out there doing more. But if you consider the fact that in November of 2008 I was laid off from my job as a branch manager for a wholesale plumbing supply company. It’s awesome to look at our histories to see what God has done.

[photo via Me]

I am sure we all experience periods of time when we feel tired. We use terms like “feeling burned out” to describe how we feel. I am sensing the desire for some rest. Since we relocated to Colorado Springs in January life has been non-stop; new house, new job, new city, new church, new friends…the “whole shooting-match” as my father would say! Not to mention a marketing production schedule that pushed out 45 releases in the spring of this year and possibly double that in the new fiscal year!

One thing I’ve learned-when you are managing the social media for a brand and working on social media marketing campaigns for multimple marketing plans at the same time, the coolness of the connectivity, Twitter, Facebook, etc. for your personal brand dissipates. I cannot keep up the pace of my Google Reader anymore. I’m not even interested, but I keep going to it for research.

Here are some steps I am taking to “settle” my life down a bit:
1-Vacation-both physical and digital.
a. Scheduling whole days with no access to iPhone, Mac, etc. I really don’t give a crap if my Klout score goes down at this point.
b. Reading, writing, swimming, solid family time. (We’ve got a son that’s going to college next week that I haven’t seen much of this summer). FAMILY IS HUGE PRIORITY FOR ME…not social media.
a-deleting, consolidating platforms, accounts, etc. I don’t have time to manage.
b-time management review
c-If it’s not on my calendar, it’s not happening.
3-I feel like I want to disappear and be unknown. More now than ever I am desiring privacy and less need to communicate to masses on a personal level. This year I’ve had to deal with someone who has created a parody of my personal Twitter account…WHY? I’m a nobody? I’m not going to kid you, there have been days in the past two months when I have wanted to delete everything. Is that healthly? I think not. I used to desire to be some big-shot social celebrity. But know this, people, YOU who reads this, mean more to me than my status.

Some future thoughts:
-I’m headed in the direction of relationtional equity. This means I sense that I can only grow by investing my time in work, family, mentoring.
-I will be communicating more via my email newsletter. Featuring insights into what I do and how I do it, special offers, G+ hangouts and more.
-I am planning on focusing more time on writing, research, creative development than updating my social media network statuses with links you may not read.
-Developing a podcast that allows me to tell some amazing stories that I share with people all the time.

I’d love to know what is going on with you and how I can help you.


Created by Voltier Digital for