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In this episode, I sit down with Sam Hoover and Eryn Carman who are the social media team for Compassion International and we talk about Colorado drivers, content management, etc.
Thanks to for producing the podcast and providing my Blue Snowball Mic!
Music by Drew Brown “Keep the Powder Dry”

Monitor Your Brand

June 24, 2010 — Leave a comment

Your brand…it’s out there…in people’s hands, on their screens, they drive, lift, drink, laugh, cry, dislike, and trash your brand.  There are a whole bunch of ways to track what your community and others are saying about your company.  Here’s a cool look at how Gatorade is doing it.

Want to see inside? Hop over to Mashable for more.

You can use Google Analytics to see who is viewing your Posterous site. All you have to do is follow these simple steps:

  1. Sign up for Google Analytics here. Use your Posterous site url. If you are using a custom domain, use that url instead.
  2. Find the Google Analytics Domain ID for your site. This looks something like UA-123456-1.
  3. Click Manage » Settings » Analytics to set your Google Analytics Domain ID to that ID you found.
  4. You’re done!
  5. Sometimes it takes a while for Google to register the new code and gather statistics. Once it does, you can log in to Google Analytics and click “View Report” to see your stats.

Note: page view numbers from Google Analytics may not match those shown on your Posterous manage page. Posterous counts post views from subscriptions and your RSS feed which Google will not.

You might find these links helpful: