“An individual artist needs only a thousand true fans in her tribe. It’s enough.” -Seth Godin

 We’ve created a expectation in business about generating buzz about our brands and products via social media.

 While this whole concept has paid the bills for me at times, it’s a labor of love at best. In the past year there have been numerous requests to “create some buzz.” So are here some thoughts on this idea:

-buzz, should be replaced by consistent messaging.

-buzz, should be replaced by engaging your tribe and uncovering where they live

-buzz, is not a magical process.

-buzz, while some of us might have a Klout profile that says “Broadcaster” there is no substitute for strategy, planning, and hustle.

-buzz, should be measured, and not always repeated

 What are you doing to control the buzz?

7 Lessons from 3 Years

October 10, 2011 — Leave a comment

“If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative”.-Woody Allen

I have been thinking lately about what I’ve experienced in the past 3 years while working from home in my pajamas. There was a blend of success, failure, silence, encouragement, busyness, boredom, creativity…

I want to share with you some notions that pulled me though it all. These are not secret, special, or sacred, they are solely my own thoughts:

-when I learned to stop responding to my circustances I grew into my most creative state

-I sought out art, writing, music, film that changed my perspectives

-long conversations with my wife about everything in detail

-I tried to learn from the successes and failures and continue to use this wisdom to help others

-the extreme pressure from this time period has influenced me to forget about the box that I thought I had to think outside of…when there is no box, you have only your ideas. 

-Seth Godin taught me that I was a creative who had been trapped in the factory-mentality.

-God loves me and uniquely created me

 

 

 

 

 

There are three times in a day that I experience inspiration:

-turning on the coffee-pot at 6:30 a.m. 

-taking a shower

-running the dishwasher at the end of the day

 

FYI you get this song right now when you pre order the new album at http://www.thejohnmark.com/

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