“An individual artist needs only a thousand true fans in her tribe. It’s enough.” -Seth Godin
We’ve created a expectation in business about generating buzz about our brands and products via social media.
While this whole concept has paid the bills for me at times, it’s a labor of love at best. In the past year there have been numerous requests to “create some buzz.” So are here some thoughts on this idea:
-buzz, should be replaced by consistent messaging.
-buzz, should be replaced by engaging your tribe and uncovering where they live
-buzz, is not a magical process.
-buzz, while some of us might have a Klout profile that says “Broadcaster” there is no substitute for strategy, planning, and hustle.
-buzz, should be measured, and not always repeated
What are you doing to control the buzz?