- Lucian Bernhard
Modern typographic axioms: Different purpose demands different style. The modern reader has no leisure. Gutenberg left no rules for automobile ads. Today’s reader doesn’t read — he glimpses. Lucidity, clarity, fitness is the aim.
- H. Ross Perot
If you see a snake, just kill it. Don’t appoint a committee on snakes.
- Sam Ward
Sure, our competitors will laugh. Let them laugh so hard that they cannot breathe.
Digest powered by RSS Digest