shot

 

Behind The Story

Meet Chris

Meet my buddy Chris Estes. He’s a freelance marketing guy who lives in the Mobile, AL area. Chris is the reason I got into the music marketing industry. He hired me to work on his team at Integrity Music. He has worked with Hillsong, Desperation Band, Bethel Music, and a whole LOT more!

Who Is Carman?

Carmelo Domenic Licciardello known by his stage name, Carman, is a contemporary Christian music artist and evangelist. Carman has a great legacy in ministry that includes other record setting accomplishments. He holds the world record for the largest solo Christian Concerts in history with 80,000 attendees for a Charlotte, North Carolina show, and 71,132 indoors at Texas Stadium.

 …A KEY Part of The Backstory:

On Valentines day 2013 Carman was diagnosed with incurable Multiple Myeloma Cancer and given a 3-5 year window of time. In order to put this into remission and be ready for his Spring 2014 tour he must go into chemotherapy right away. He will be under 24/7 medical care for the next 9 months straight.

The Story and Results of the Kickstarter Campaign:

Earlier this year Carman and his manager reached out to Chris as he pondered the possibilities of a Kickstarter campaign.
The end result:
-The Most Funded Kickstarter music campaign of 2013
-The Most Funded Christian music campaign in Kickstarter history
-The 2nd Most Funded music campaign in Kickstarter history
Checkout the campaign here 

Hear what Carman had to say about how Chris helped the campaign:

Stories To Tell

October 9, 2013 — Leave a comment

By Jim  Gray

stories

 

This is a brilliant piece of story that I enjoyed finding. How are you telling stories, digging deeper to find what your audience would enjoy? So much to learn here from a marketing perspective and how the quote, the story-teller, the setting…all of it draws in the user (me).

October Desktop

October 5, 2013 — Leave a comment

By Jim Gray

oct-13-let-the-beauty-cal-1920x1200

 

Love the green…and the lizard!

via Smashing Mag 

burnnoticeontheprairie

 

If you have seen “Burn Notice”, chances are you are familiar with the show an it’s opening monologue. If not, watch this first.


Burn Notice Opening by xkaelar

It’s been a year since I was laid off. There are several things that have got us through this past year. The primary source…our faith in God. And, unlike Michael Westen, I am not alone. My wife and I have amazing kids, prayerful parents, and awesome friends. We also spent a lot more time building our marriage and our faith. Sticking together through whatever hardship that has come along has given us great hope.

The following is a humorous attempt to re-write the “Burn Notice” monologue in to a parody that shows a glimpse of how I felt a year ago…

“Burn Notice on the Prairie” 

Jim Gray:  “My name is Jim Gray. I used to be employed. Until…”

[Phone Rings]

Unidentified human resources employee voice on phone: “We’ve got to make some cut-backs. You’re laid-off.”

Jim Gray: “When you’re unemployed, you’ve got nothing. No paycheck, no medical insurance. You’re stuck in whatever city they relocated you to.”

Jim Gray: “Where am I?”

Sharon Gray: “Falcon, CO, on the prairie.” 

Jim Gray: “You do whatever freelance work comes your way. You rely on anyone who’s still talking to you. Your wife…”

Sharon Gray: “I love you…How are we going to pay the bills?”

Jim Gray: “An 80 year old friend of the family who broke his neck rollerskating at your daughter’s 15th birthday”

Uncle Bill: “I said to my self, “Self, you’re too small to be outside alone.” 

Jim Gray: “Family, too…”

Kids: “Hey Dad, we have Boy Scouts, Youth Group, Debate Club, Soccer, Graduation, College, Cars…can we get a ride?”

Jim Gray: “Bottom line…Until you find a new job or find a way to pay all the bills… you’re not going anywhere.”

dumbsound1

 

By Jim

I cringe when I see someone use a hashtag in a real-life conversation, and sometimes even on Twitter. FYI, if your entire Twitter bio is hashtags…yeah.