• Jonathan Ive
  The word design is everything and nothing. The design and the product itself are inseparable.
• Edward Tufte
  What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult – that is, revelation of the complex.
• Robert Bringhurst
  With type as with philosophy, music and food, it is better to have a little of the best than to be swamped with the derivative, the careless, the routine.
• Johnnie Manzari
  Smart people are attracted to stories, not feature lists.
• Oliver Reichenstein
  A beef filet cooked for 15 hours by 30 cooks doesn’t necessarily taste better than a cheeseburger.

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• Paul Rand
  The designer is not always right. The researcher is not always wrong. Profit is not always the motive; market research, whatever its outcome, should never be used as a good excuse for bad design – in the same sense that good design should never be used to promote a bad product.

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• Ernest Hemingway
  Write drunk; edit sober.

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• John Allsopp
  The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of [...]

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• M.C. Escher
  We adore chaos because we love to produce order.
• Justin Ahrens
  We tend to forget there’s more to design than designing.
• Zuzana Licko and Rudy VanderLans
  A mystery is the most stimulating force in unleashing the imagination.

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