I was reading at a blog yesterday about how businesses are venturing out into the world of social media, trying to grasp how they might leverage this “new” vehicle to drive sales, develop their brands and interact with their customer base. Social media is actually founded on more simple, classic principles of doing business. Incidentally, this is a major contributor toward the success of social media in becoming a powerful vehicle for marketing communications.

In the end, simple and classical business interactions are what lie at the foundations of social media, and ultimately will ensure its ongoing success. So when a client asks you about the “new” thing – social media – you might prompt them to consider whether it really is something scary and new, or something tried and true!

I’ve been going back and forth for some time over my About page.  I’ve got a lot more customers who want to tell their friends and fans about what I do.  It’s not easy, but I’ve got to start somewhere.