Here’s what Method said on their YouTube page:

“a certain manufacturer of bleach sent us a friendly note claiming that our use of any yellow daisy imagery is an infringement of their trademark. considering mother nature designed the daisy, not said bleach maker, we have a hunch she would object.”

I have a new role with PlainJoe Studios as Social Media Guerrilla.  PlainJoe Studios is a design studio in Southern California which specializes in Strategic Ideation, Interactive Media, and Environmental Design.We adopted this title from the idea behind guerrilla marketing.  It’s a mix of a social media marketing strategy and guerrilla marketing

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.

Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

Our goal is to integrate Social Media and Guerrilla Marketing strategies to help our clients tell their story even better.

Don’t Spam all Your Twitter Friends asking for a RT.

Source other valuable articles within your blog post. In other words, provide good content that is RT worthy.

Don’t self-promote too much. According to Nate Moller-  Dan Hollings (@dhollings) explains Twitter in one easy statement -”Twitter is like a “cocktail party” – you can’t just talk about yourself over and over again – you’ll lose people.”

Become friends with Twitter folk who have good listeners. A big part of having good listeners is being actively involved. If you’re a “once-in-a-while” twitter user, chances are that not many people really listen to you at all. The easiest way to monitor “listenership” is found in the proof above. If one friend RTs your stuff and then hundreds of their friends RT it, you know the friend has good “listeners”. Once you’ve found a friend with good Twitter listeners, refer to Tip 1 of this simple checklist.

Thank the hand that fed you. Even the big names in your industry appreciate a “Thanks.”

What success (or failure) have you had using Twitter to go Viral?
How can you now implement this without annoying people?

In his Fast Company article this week, Sam Ford used a quote about the death of the incomparable Capt. Lou Albano:

“Somebody once said that to understand America, you have to understand pro wrestling.”

Ford found

“wrestling often acts as a carnival mirror to our culture, stretching and magnifying the underlying fears, prejudices and tension points amongst us. However, I think wrestling provides all sorts of learning that corporate America should pay attention to as well.”

8 things companies can take away from Pro-Wrestling:

-An Appropriate Level of Spectacle Is Crucial: In pro wrestling, steel cages are always 15 feet high. Tall competitors are nearly 7 feet tall. Crowds are always “hanging from the rafters.” Wrestling shows pull out all the stops to make their shows as dramatic as possible. On the other hand, wrestling promoters can’t overdo it. Case-in-point: the now defunct-World Championship Wrestling put on a live three-hour television show every week, with the announcers constantly proclaiming it was “the biggest main event in the history of the show.” Eventually, nothing they did could feel special anymore. While corporate communicators may not want to be so guilty of exaggeration and hyperbole, big events should always be conducted with a dramatic flair. However, it’s also crucial to save that drama for the particularly “big” moments (in the case of the WWE, big pay-per-view events like Wrestlemania) so that it will be truly effective.

-Humor and Charisma Always Make a Connection: Many a wrestling villain has suddenly become a hero because of his gift of gab on the microphone. Even when audiences don’t want to, they often can’t help but be won over. Likewise, many wrestlers pushed to be fan favorites, or “faces” in wrestling parlance, are met with silence if they don’t have that natural connection. Corporate communicators have to value that human connection and cannot underestimate the importance of wit, charm and authenticity. As they say in WWE, the best performers are those who “play themselves, with the volume turned up.”

-Create a Serialized Connection with Your Audience

-Your Audience Uses You as an Excuse to Build Community

-Your Audience Is Always Performing

-Take Every Opportunity to Listen to Your Focus Group

-Your Audience Will Tell You What They Think

-Listening Could Lead to New Business Models

To see Ford’s full article click here