You know the story. A brand new company launches and the first thing they do is shoot for the moon and plant their
“HEY EVERYONE READ OUR BLOG!” flag…instead of comments they got crickets.
I have been guilty of starting things without testing them. So take it from a guy who can honestly say “this isn’t my first rodeo”.
An employee-only blog presents organizations with the opportunity to soft launch their public facing initiative – offering up the ability to develop strategy, test ideas and practice tactics within a safer internal environment.
Take a look at this infographic:
Here are 5 really great reasons why via Jason at Social Media Explorer:
Understanding your audience and their information needs is critical to the success of any blog. Treat your employees like any other audience – conducting research into their content needs and channel expectations presents a great learning opportunity that can be transferred to the launch of your public facing blog.
Content is…well…you know. I know you get it – relevant content is one of the cylinders that drive the blogging engine. An internal blog provides a great testing ground for developing content ideas, learning how to use the tools, executing on content creation, etc.
It’s not rocket science, but there is a learning curve associated with the set up and use of blogging tools such as WordPress. An internal blog let’s your team practice how to create and format blog posts, use plugins, etc. so that when you launch that external blog everyone is up to speed.
Guidelines are an important part of every social media initiative. Using the internal blog to build understanding around guidelines related to posting etiquette, reader expectation and blog comments is a great primer to the development of any future public blog policies.
There are so many things to learn when it comes to blogging best practices. An internal blog presents an opportunity to teach important tips and tactics – this “practice as you go” approach helps embed learning, making the launch of any external blog project much easier and more effective from the onset.
What is your experience with this issue?