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Travis Thrasher is a writer who has published numerous books. He’s know’s a thing or two about writing.

Lately, I’ve been struggling to develop my blogging and writing. I agree with Travis in that I am flat-out lazy. So I am making a plan and shooting for consistency. It may not always be incredible, life-changing, stories that trend or go viral…but it will help me develop a process. This includes a content schedule and writing. My goal is to build this to collaborate with my exercise calendar of 2-3 days a week.

What’s your blogging plan look like?


September 9, 2013 — Leave a comment



Sometimes, figuring out direction is really hard. It would be easier for me to make ultimatums like

“I’m shutting down this blog!” 

I’ve had some time to think about this blog.

I needed some time to process.

I don’t do well when I just speak from the heart without taking anytime to process.

Here’s the deal:

…I came within a day of shutting this site down. I’m serious. I sent my web-guy (yes, I do have such a guy who I pay annually to help me manage two sites) a message asking him to take the site off-line.

But today I had an epiphany. I will be sharing about this idea soon. Fortunately for me, the web-guy didn’t have time to get back to me before I changed my mind.

I just paid $11.95 to renew this domain for a year about 10 minutes ago. The domain expiration was 9/11. I paid my web-guy for another year of hosting today.

So, now that I’m all paid up, I’m going to start talking to you. I need to have a place where I speak into life. So, I’m going to start an experiment tomorrow. It’s going to be awkward for me. It might be fun for you to watch.

Stay tuned.



Lean Mode

June 27, 2013 — Leave a comment

Black glasses, black v-neck, I have arrived! ...not

I’m enjoying my blog in it’s new “lean mode.” I make the assumption that if you are reading this, then you are probably connected with me via email and social networks.

There are 2 things I want you to pay attention to:

1-blog posts

2-podcast episodes

or #3…I have no idea how to get things back to how there were before…

Hope your Monday is going well!


I haven’t been blogging much lately. My schedule has kept my attention elsewhere. I rarely leave comments anymore, but I miss the interaction out there and in here. What do you have going on that I would want to be reading about? I’m planning on carving out some time weekly to read and interact. What about you? Are you randomly reading and commenting, hit or miss? Or are you using a targeted approach? Is it important enough to put on your iCal? I’m curious…

You know the story. A brand new company launches and the first thing they do is shoot for the moon and plant their

“HEY EVERYONE READ OUR BLOG!” flag…instead of comments they got crickets.

I have been guilty of starting things without testing them.  So take it from a guy who can honestly say “this isn’t my first rodeo”.

An employee-only blog presents organizations with the opportunity to soft launch their public facing initiative – offering up the ability to develop strategy, test ideas and practice tactics within a safer internal environment.

Take a look at this infographic:

Here are 5 really great reasons why via Jason at Social Media Explorer:


Understanding your audience and their information needs is critical to the success of any blog. Treat your employees like any other audience – conducting research into their content needs and channel expectations presents a great learning opportunity that can be transferred to the launch of your public facing blog.


Content is…well…you know. I know you get it – relevant content is one of the cylinders that drive the blogging engine. An internal blog provides a great testing ground for developing content ideas, learning how to use the tools, executing on content creation, etc.


It’s not rocket science, but there is a learning curve associated with the set up and use of blogging tools such as WordPress. An internal blog let’s your team practice how to create and format blog posts, use plugins, etc. so that when you launch that external blog everyone is up to speed.


Guidelines are an important part of every social media initiative. Using the internal blog to build understanding around guidelines related to posting etiquette, reader expectation and blog comments is a great primer to the development of any future public blog policies.

Best Practices

There are so many things to learn when it comes to blogging best practices. An internal blog presents an opportunity to teach important tips and tactics – this “practice as you go” approach helps embed learning, making the launch of any external blog project much easier and more effective from the onset.

What is your experience with this issue?