Orient your UI around the job to be done — around the problem — and not the person. Then people who have that problem can fall in love with your product because it makes the problem go away, whether they are the first in line or the last person to hear about it.
Some give their lives on the battlefield in defense of our American freedom. Others return home to their families physically whole, only to fall apart on the inside, victims of combat trauma.
Here are the four primary ways your gift could help bring hope and healing to our troops and their families:
Rapid Deployment Kits: These kits help to introduce a service member to Jesus Christ and disciple them as well. They’re durable and compact in a waterproof bag that fits in the cargo pocket of their uniform. Each kit includes a New Testament with Psalms and Proverbs, a daily devotional and a Would You Like to Know God Personally booklet.
Spiritual Fitness Handbook: This field-ready flip book is a guide to personal faith in Jesus Christ specifically written for today’s U.S. military personnel. Troops can learn the basics of Christian faith and do exercises to grow in their faith.
When War Comes Home: This powerful workbook was created especially for military wives, giving them tools to cope with living with a husband affected by combat trauma.
Combat Trauma Healing Manual: Thousands of warriors struggle with their daily routine after returning home from the battlefield. This Christ-centered workbook helps veterans work through the complex mix of emotions they feel.